Kit pricing by subscriber count: what Creator and Creator Pro cost from 1,000 to 25,000

Last updated: September 14, 2026

Disclosure: This post contains affiliate links to Kit. If you sign up through one of them, we may earn a commission at no extra cost to you. It does not change what you pay, and it does not change the arithmetic on this page. Every review states how close we got to the product. Learn more.

How well we know this tool: Not hands-on — published pricing only — every plan price here comes from Kit's pricing page as a person captured it, with the subscriber count set to five list sizes on both monthly and yearly billing, on September 14, 2026; we matched each plan price to those captures. Plan features and billing terms come from Kit's help articles: the Free plan and Commerce overview articles were checked by a person on September 14, 2026, and the Creator vs Creator Pro and billing articles were read by machine on September 14, 2026. We have no Kit account. What this means.

Your email list is somewhere between 1,000 and 25,000 subscribers, or heading there, and you want to know what Kit will charge at that size, on which plan, and whether paying yearly is worth it. Kit (formerly ConvertKit) prices its paid plans from one question on its pricing page, “How many email subscribers do you have?”, so the tables below are that page with the answer set to five list sizes, on monthly and on yearly billing.

The short answer

Every figure is a monthly cost before tax. The pricing page's cards name the two paid plans “Creator” and “Pro”; Kit's help articles call the second one Creator Pro, and so does this page from here on.

Read the "Creator, yearly" column and the "Creator Pro, yearly" column as the yearly price divided by twelve, to the cent. Kit's yearly card rounds that up to a whole dollar: at 3,000 subscribers it shows $50 /mo for $590 a year, which is $49.17.

From 1,000 to 25,000 subscribers the list is 25 times as large, and Creator on yearly billing goes from $32.50 to $165.83 a month, 5.1 times as much. At all five sizes, on both plans, the yearly price is exactly ten times the monthly one, which is Kit's billing help article in numbers: “Our annual plans offer 12 months for the price of 10.”

Where the Free plan stops

The Free card on the pricing page reads “Free—up to 10,000 subscribers”, and Kit's help article on the plan lists “Up to 10,000 email subscribers”. The same help article also puts the limit this way:

The Free plan costs $0 per month for as long as you stay under 10,000 subscribers.

“Up to” includes 10,000 and “under” does not. The one help article uses both, so we cannot tell you which reading Kit applies at exactly that number. On the pricing page, with the list size set to 10,000, the Free card still reads “Try Kit for free”. With the list size set to 25,000 (each card is then labelled “For 25,000 email subscribers”), the same card shows “Up to 10,000 subscribers only”. For a Free account that grows past the limit, the help article says:

You'll need to upgrade to a paid plan to keep sending. Everything you've built stays exactly where it is, and automations, sequences, and the rest of the paid features unlock as soon as you upgrade.

So the Free plan is limited by list size and by features, not by a number of days: the help article's cost line quoted above ties the $0 to the list, not to a date. The 14-day free trial is a separate thing, listed for Creator and Creator Pro in Kit's help article comparing its paid plans. As for features, the Free plan article is specific. The Free plan is built around growing your list. These features live on the Creator and Creator Pro plans:

• Visual automations and the automation template library
• Email sequences
• Rules and RSS campaigns
• Kit MCP
• Paid apps in the Kit App Store. Free apps are still available to you
• Smart Recommendations
• Earning from Paid Recommendations

If your list will stay under 10,000 and nothing in that list is something you need, Kit costs you $0, and the paid tables on this page describe a later version of your list.

What each step up the list costs

These five sizes are the only ones we captured. The page may price sizes between them, and we have not read those prices, so each row below is the jump from one captured size to the next, per month on yearly billing. The smaller figure in each cell, marked “/1k”, divides that jump by the thousands of subscribers added: an average across the step, not a price Kit quotes.

Per 1,000 subscribers added, Creator's largest step is 3,000 to 5,000 at $12.50 a month and its smallest is 10,000 to 25,000 at $3.33. For Creator Pro the same measure runs from $16.67 (3,000 to 5,000) down to $5.00 (10,000 to 25,000).

Is yearly billing worth it?

In the "Creator, saved a year" column and the "Creator Pro, saved a year" column, the figure is the monthly price times twelve minus the yearly price, at the same list size:

Because the yearly price is ten months of the monthly price at every size, the saving is always two months' worth: 16.7% of what twelve monthly payments would cost. The page labels monthly billing “Billed monthly (Pay yearly, save 17%)”, and 17% matches 16.7% rounded to a whole number. The yearly Creator card at 25,000 puts it in dollars: “$1,990 billed yearly—Save $398 per year”.

The saving only arrives if you stay. At an unchanged list size, a year billed yearly costs the same as ten monthly payments, so it comes out ahead only if you would otherwise have paid monthly for more than ten months. If your list may shrink, if you may move it to another tool, or if you are still testing whether a list is worth running, the saving above assumes a year you may not use. If the list grows into a higher tier, Kit's billing help (read by machine on September 14, 2026, not checked by a person) says “No need to do anything—the upgrade will happen automatically!” and, for a yearly plan, “If you're on an annual plan, we'll bill you the difference between the credit and the charge immediately upon upgrade.” On leaving a yearly plan: “Our 30-day refund policy applies to all plans, including annual plans. However, we do not refund or pro-rate payments made more than 30 days prior to the request.”

Creator vs Creator Pro: what the gap costs

What Creator Pro costs on top of Creator at the same list size, per month:

On yearly billing the gap runs $33.33, $33.33, $41.67, $41.67 and $66.67 a month across the five sizes: it never shrinks as the list grows, and it is largest at 25,000. What it pays for, in the words of Kit's help article comparing the two:

The Creator and Creator Pro plans are paid plans that include Kit's full set of core email marketing tools. Creator Pro adds advanced reporting, automation, audience, and growth features.

A selection of rows from the same article's comparison table (read by machine on September 14, 2026, not checked by a person):

Selling from Kit

The plan price is not the whole cost if you sell to the list through Kit. Kit's help article on Commerce: “Commerce is available on every plan, including the Free plan.” Selling in USD costs 3.5% + $0.30 per sale with card processing included, on any plan in the tables above, and the arithmetic is in Kit Commerce fees. For Kit's price next to a course platform's, see Kajabi's bundled email vs Thinkific plus Kit. For Kit's price and fee next to beehiiv's on a paid newsletter, see beehiiv vs Kit pricing.

Who this is wrong for

• Lists above 25,000 subscribers. That is the largest size we captured, and this page does not extend the tables past it.
• Teams larger than Creator allows. Kit's help table lists “Team members” as 2 on Creator and Unlimited on Creator Pro (read by machine on September 14, 2026, not checked by a person). If you need more than that on the account, your prices are in the Creator Pro table, and the gap table above is what that costs over Creator.
• A list about to pass 10,000 on a budget that assumes $0. The Free plan stops there, as quoted above. The smallest size above it that we captured is 25,000, where Creator is $165.83 a month billed yearly or $199 billed monthly; sizes in between were not captured.
• Anyone who needs a course platform or a website builder more than an email tool. This page prices Kit's plans and nothing else. Our comparison of Kajabi's bundled email with Thinkific plus Kit puts an email tool's cost beside a course platform's.

What this does not tell you

• Prices between the captured sizes, or above 25,000. Kit's own line on it: “Pricing scales with your subscriber count. To see the exact price for your subscriber tier, visit the Kit pricing page.”
• Tax on the subscription. Kit's billing help: “Your billing address determines whether sales tax needs to be applied and the rate charged.” Its worked example adds the tax to the plan price, “$39 (plan cost) + $2.34 (sales tax) = $41.34 total”, so every price above is before tax.
• How Kit counts subscribers, beyond one line of its billing help: “At Kit, we charge for only your active subscribers.” This page does not define which subscribers are active.
• How a move down to a lower tier is handled. Kit's billing help walks through scheduling one yourself and says “We apply the same policy when billing for subscriber tier downgrades for annual plans.” An answer in its pricing page's questions section, which we read by machine only, says “At this time, our team has to manually downgrade plans.” We have not found out which applies today.
• Any Creator Pro feature outside the rows above.

Check it yourself

Kit: pricing page, The Kit Free plan, Creator plan vs Creator Pro plan, Billing at Kit and Sell digital products with Kit: overview and FAQs. A person set the pricing page's subscriber count to 1,000, 3,000, 5,000, 10,000 and 25,000, and captured each on both monthly and yearly billing on September 14, 2026. We matched every plan price above to those captures. Of the help articles, the Free plan and Commerce overview articles were checked by a person on September 14, 2026, and the Creator vs Creator Pro and billing articles were read by machine on September 14, 2026.

The arithmetic: yearly per month = yearly price ÷ 12. Saved a year = monthly price × 12 − yearly price. A step per 1,000 = (yearly price at the larger size − yearly price at the smaller) ÷ 12 ÷ thousands of subscribers added. Creator Pro extra, yearly = (Creator Pro yearly price − Creator yearly price) ÷ 12.

If you are going to sign up anyway

This is our affiliate link: Open a Kit account. If you move to a paid plan through it, Kit pays us a 50% commission, for 12 months; after that, only if we refer at least 10 paying customers a year, which we have not done so far. If the Free plan covers your list and what you need, that is where this page points you, whatever that pays us. Using the link costs you nothing extra and changes no number here.

A caveat on our own terms: the figure is from the offer heading in the partner dashboard; we have not yet opened the offer details.

Prices captured from Kit's pricing page on September 14, 2026; help articles captured September 14, 2026. If a number here is out of date, tell us at hello@feesandfigures.com and we will fix it and note the change at the top of this article.